Facebook CEO Mark Zuckerberg made an announcement on Tuesday that his company will launch a new feature on its app later this year that will allow users to create a dating profile and match with potential love interests.
"People already use Facebook to meet new people, and we want to make that experience better".
In the videos below, futurist Amy Webb talks about hacking dating apps, and Zuckerberg announces Facebook's new platform. Users who choose to participate will click on a heart icon on their profiles, where they'll be prompted to set up dating profiles, choose nearby events to go to, see the profiles of other singles who are also attending and start communicating with those people.
"Mr. Zuckerberg, would you be comfortable sharing with us the name of the hotel you stayed in last night?"
Facebook also announced a new "Clear History" feature at the conference that will allow users to see and limit the data the company is able to view and store.
Facebook's closely-watched developer conference comes as the giant faces intense global scrutiny over the mass harvesting of personal data by Cambridge Analytica, a British political consultancy that worked for Donald Trump's 2016 election campaign.
"If we're focused on helping people build meaningful relationships this is perhaps the most meaningful of all". "If they've already been using Facebook and feel comfortable with the format, this will be an easy transition for someone reentering the dating market".
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Some pundits say Facebook is positioned to do well in dating, in part because of its massive user base of 2.2 billion monthly active users to tap into.
During his keynote, the social network boss also attempted to strike an optimistic tone with the developers in the audience, telling attendees the site was committed to design technology to "help bring people closer together".
I'll be fine, but I suppose we should touch on the recent F8 conference again, where Mark Zuckerberg and the team tried to show everyone that things are fine over at Facebook HQ.
Zuckerberg said the new dating features will be optional. Facebook is launching its own dating service some time this year so you'll soon have a new way to find Mr. or Mrs. With a dating service, Facebook will know who you're seeing, how often you date, and the type of people you're most interested in.
The major dating sites are actually pretty expensive, hooking you in with pretty good deals up front, but then charging you more for certain features.
Facebook's announcement sent the share prices of other online dating service operators in the USA tumbling.
Facebook now plans to test their dating platform later this year, and Zuckerberg would only reveal that the feature could be coming out over the next few months.