The creators of the famous children's TV show Sesame Street have launched a lawsuit against an upcoming sex, drugs and violence-laden puppet-based movie called the Happytime Murders. He remains confident that the production company won't give into Sesame Street's demands, which is to permanently pull the advertising and reward them with unspecified monetary damages.
The film takes place in a world where humans and puppets co-exist, with McCarthy and a puppet acting as two cops in what could be described as a spiritual successor to Who Framed Roger Rabbit.
"What really goes down when kids aren't around", promises the movie's official trailer, which prompted Sesame Workshop to sue STX Entertainment in federal court on Thursday, claiming the production company has "diluted and defiled" the beloved Muppets' reputations.
Sesame Street Workshop grew increasingly concerned after the official trailer's release that uses Sesame Street in the opening tagline and began receiving reports of people who were confused.
"The Happytime Murders" makes no secret of the similarities, including the tagline "No Sesame, All Street".
"As evidenced by a parade of social media posts, emails and public comments, the 'No Sesame".
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They claim the trailer "deliberately confuses consumers into mistakenly believing that Sesame is associated with, has allowed, or has even endorsed or produced the movie and tarnishes Sesame's brand".
We mean, the full totes-not-PG version of the film's trailer features some extremely graphic use of silly string.
But it's not the film's use of profane puppets that "Sesame Street" is upset about.
The suit also says that the "threat of irreparable injury posed to Sesame's mark and brand can not be overstated".
Specifically they state that they will lose the ability to 'cultivate and maintain trust with its audience of parents and young children'.
"The Happytime Murders" is set to hit theaters on August 17. Sesame Workshop owns the rights to other Jim Henson characters, such as Elmo and Big Bird. Brian Henson is the son of Muppet creator Jim Henson. According to CNN, the show's execs are suing STX Films over the raunchy film, which they say reflects badly on their family brand.