Later in the week, Sony got into hot water when numerous the 2+ million people who downloaded "Fortnite" for the Nintendo Switch in its first 24 hours of availability found they couldn't play on both a PlayStation 4 and the Switch, and would have to choose one or the other - at least, if they wanted to keep their purchased items. Some gamers dropped a lot of money on in-game content for the PlayStation version of the game, and it's all locked down on Sony's platform - they can't access it on the Switch or any other version of the game. "We have nothing further to add beyond this at this point", the Sony spokesperson finished.
Many within the gaming community are not happy with Sony's response to the situation, calling them out for what they perceive as a corporate non-answer. Even if games do support cross-play, like Rocket League, the PS4 is kept apart from the Switch and Xbox.
An unexpected bump in the road came for fans that downloaded the free to play version of Fortnite. Players need to create an Epic Games account to play, or sign in with an existing one.
Sony had been tight-lipped about the controversy, but in a statement to the BBC on Thursday, did little to help its cause. However, you can only play on the PS4 if you started there - Sony doesn't let the data out to other platforms.
Despite the incredible-looking games coming from Sony-backed studios, Sony itself came off looking not so great after E3. CNBC is reporting that, since news of the Fornite account locks broke, Sony stock-market shares have fallen 2 percent.
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Because you never know when you or someone you know is in desperate need of the blood", Iverson said. Yet patients don't get a vacation from needing lifesaving blood during the summer months.
Spencer said he understands Sony's decision from a business perspective, saying, "I'm not going to judge anybody else making their decisions because they've got to run their business", but added that Microsoft's "goal is to be relevant and important to every gamer on the planet". The bigger problem comes from the fact that once you visit and log in Sony's island you can't leave.
"One way or another, gamers deserve an explanation as to why this compatibility issue exists".
While gamers await comment from the PlayStation firm, its rivals have piled on the pressure.
"We embrace working with a developer and enabling them to bring their vision to life", Nintendo president Reggie Fils-Aime said to IGN.
And one of Microsoft's gaming chiefs as well as one of its corporate accounts have also tweeted about the issue.