Shocking! IHOP admits it faked IHOb name change

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers. Scott Olson Getty Images

IHOP is giving away its iconic short stacks for a few cents on July 17.

On Monday, the chain changed its Twitter handle from IHOB back to IHOP.

Be sure to join the chain's Pancake Revolution eClub and get THREE free meals for signing up.

Many on social media, though, did not buy the name change and believed it was simply a promotion for its burgers, the HuffPost said.

On Monday, the chain announced it is returning to its original name, just weeks after a promotion created to incorporate burgers and rename the restaurants International House of Burgers.

Many guessed the restaurant would be embracing "breakfast", "bacon", or "brunch", and were shocked when they found out the name change was for burgers.

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Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote".

Even competitors piled on their commentary.

IHOP spokeswoman Stephanie Peterson told that the chain is "incredibly proud" of its IHOb campaign.

'Steakburgers will very much remain a part of our regular menu, right there alongside our pancakes'.

However, IHOP's rebranding effort did not create a significant increase in the company's purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain, YouGov found.

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