Amazon.com and respectively Amazon Web Services should be able to handle the traffic, and while new countries were added this year, one would think that the company did some stress testing in advance.
"Is it #Amazon #Prime #Day or Amazon #Crash Day?" asked one person on Twitter, posting an image from Amazon of a sad-looking dog captioned "Uh oh, something went wrong on our end".
Amazon Prime Day is back once again for 2018, taking place today (Monday July 16) until midnight on Tuesday July 17. Search results show empty lists despite stating that there are hundreds of results for the search query.
Amazon now has over 6,000 registered employee-owned dogs that roam the company's headquarters. In addition to bringing in more sales than ever before, the first nine hours of the event on July 16 brought in more Prime members than any other day in Amazon's history.
Amazon is keeping with its general trend of not getting into specific numbers sold or revenue from Prime Day. Besides special sale prices, it also shaved 5% off purchases made on its credit card, and free two-day shipping for orders of $35 and over.
"Extending Prime Day to a day-and-a-half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership", Jeff Wilke, CEO of worldwide consumer at Amazon, said in a statement.
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Users dropping by the Amazon website will be automatically directed to the Prime Day homepage, which now showcases a number of sales across a variety of items.
It's not all about music-making though with endless deals on everything from Amazon device products to groceries.
The glowing numbers came even though Amazon was hit with a massive glitch that caused its USA and United Kingdom sites to crash at the beginning of the event.
For the first time, members in Australia, Singapore, the Netherlands and Luxembourg participated in Prime Day. Thousands of big companies rely on AWS to run their websites.
The sale is only available to Amazon Prime members however, which costs £79 a year, and customers are advised to download the Amazon Prime app to make browsing the sale easier.
When do the Prime Day 2018 sales start?
The result came despite widespread site glitches Monday that frustrated Prime members trying to take advantage of deals during the manufactured shopping holiday.