US-based cruiser bike specialist Harley-Davidson Monday said it will develop a small displacement motorcycle for Asia primarily targeted at Indian buyers.
First, the company announced that "a new modular 500cc to 1250cc middleweight platform" spanning three different segments and four displacements is on the way.
Harley, known for its car-alarm triggering engine rumble, will roll out an electric motorcycle called LiveWire next year, with no clutch and no gears.
The company said LiveWire will be followed by more "twist and go" electric two-wheelers over the next few years, with lighter and smaller models already planned.
It will also open smaller storefronts in urban areas to broaden its appeal.
For growing markets in Asia and India, Harley is planning new small-displacement (250 to 500 cc) motorcycles through an alliance with an Asian manufacturer.
The growth plan envisages new products launches, along with broadening access to its offerings and to improve dealers' financial strength. Electric motorcycles are now priced significantly higher than similar performing internal combustion models, but Harley-Davidson predicts the market will reach cost parity as early as 2030.
Premium bike maker Harley Davidson on Monday announced its plans to rollout lighter motorcyles, expansion of all retail channels and operating investments to the tune of Dollars 550 million by 2022. He did, however, say that his company needs to "deal with what we have to deal with".
Already affected by the Trump administration's 25% tax on steel and aluminum exported from the European Union, the Wisconsin-based company announced in June it would move production of bikes sold in Europe out of the USA due to retaliatory tariffs imposed by the EU.
Samantha Kay, a Milwaukee resident who recently learned to ride motorcycles, said she doesn't picture electric motorcycles when she thinks of Harley-Davidson, but she welcomed news of the LiveWire. Through the years, Harley-Davidson will consolidate lower cc segments amidst having its eye out for full size cruisers and tourers to satisfy traditional customers. But they're typically bought by older riders.
Do you think this will be able to turn things around for them?
The president responded on Twitter saying that Harley-Davidson "should stay 100% in America". That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.
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