McDonald’s launches ‘MacCoin’ - but it’s really just a coupon

How to Get a Free Big Mac at McDonald’s

MacCoin comes to NZ: McDonald's launches its own global currency

The Big Mac is turning 50, and McDonald's is celebrating with the release of its own limited edition currency.

Thankfully this coin is not digital, but rather physical, and its cost won't fluctuate.

The McDonald's MacCoin is part of a new promotional event being held by the fast food company to celebrate the Big Mac's 50th anniversary.

McDonald's will give away more than 6 million MacCoins as a part of this promotion, and there will be five different designs, paying homage to each decade of the Big Mac's existence.

There's no mention if South Africa will be one of the 50 participating countries, but the initiative is set to start Stateside later this week on 2nd August. The coins, embellished with images of the burger and the number 50, can be exchanged for another free burger.

"This global connectivity of the Big Mac inspired the creation of the MacCoin".

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According to the Chicago-based fast-food chain operator, starting August 2 customers can receive a MacCoin with the purchase of a Big Mac at 14,000 restaurants around the US while supplies last. In celebration of the 50th anniversary of Jims invention, MacCoins will be available in more than 50 countries around the world starting Thursday, August 2, 2018.

Of course, according to the Economist's Big Mac Index-used since 1986 as a lighthearted way to compare currency values and purchasing power-not all Big Macs are worth the same amount of dinero. 'They use it to this day, ' Easterbrook said.

McDonald's wants to protect its storied menu item and promises it won't alter the burger, even as it introduces other big changes to its business.

They follow last year's efforts to promote the Big Mac with the larger Grand Mac and the smaller Mac Jr. and giveaways of bottles of the special sauce.

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun.

"We think the Big Mac needs to be sacrosanct", Easterbrook said.

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