New Twitch Prime members will lose the benefit of ad-free viewing from September 14th, while those already continuing the £7.99 per month subscription will lose the perk on 15th October.
A couple of years ago, Amazon Prime members received the benefit of Twitch Prime as part of the regular Prime members Amazon subscription which included benefits like no ads, in-game currency for certain games, and you could vote toward a free game every month.
However, the Twitch Prime program offers one free subscription to a Twitch channel, so users can still get ad-free viewing on a single channel if that creator has enabled that feature. For many, their choice to subscribe was exclusively hinged on the ability to view without advertisements, going as far to shun the extra content in favour of an ad-free experience to return.
Twitch Prime, for those not familiar, is a program that allows Amazon Prime members to attach their accounts to Twitch in order to receive special benefits as they consume content.
Twitch continued on to explain their reasoning, which would have been much more straightforward if they just said: "we want more money".
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Papadopoulos' wife, Simona, however, still maintains her husband is innocent despite his guilty plea. In April, a judge sentenced him to 30 days in prison.
Ultimately, the decision was about money, Twitch wrote in its blog, portraying the change as something that will help creators better rely on advertising "so they can get more support from their viewers for doing what they love".
Being able to watch Twitch live game broadcasters without any ads was one of the most appealing components of Twitch Prime.
That benefit, though, is to go away.
Second, starting on August 28, Prime members will now get a $10 Amazon credit when pre-ordering select games on Amazon.com. However, Twitch Prime probably wasn't generating much money for the platform; it now comes as a free benefit tacked on to Amazon Prime. When using Amazon's 20 percent discount, you can typically get a new $60 game for $47.99, which means you'll be saving a few bucks less under this new promotion. Thank you for your support.