It wasn't until the end of her speech that she referenced Franklin again.
It ended well too, with her thanking Aretha, who died on August 16, for "empowering all of us".
Madonna sparked a backlash with a 10-minute speech focused mostly on her own early career at Monday's VMA show.
Hatch said she "touched the hearts of millions, lifting all of us with songs of hope and humanity".
"She hadn't prepared a song to perform for the audition but she knew how to sing "(You Make Me Feel Like) A Natural Woman" and performed an a cappella rendition for the audition. I know the song.
The story was overly long and ultimately had very little to do with Aretha Franklin.
"[Probate] is not a awful thing, but it is something that, I think we'll see a lot of Aretha Franklin, who has been very private", Langton says. "I could never do her justice in this context or environment".
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However, viewers were confused by Madonna's tribute to Franklin, saying that it was mainly about herself and not about the iconic singer songwriter.
Dressed in a flowing black dress with beaded African jewelry around her neck and head, Madonna's farewell to the Queen of Soul came before she presented the Video of the Year award to singer Camila Cabello. She didn't get what she was trying out for, but it led to another job in Paris.
Other musicians were promoting better messages at the VMAs. One document filed with the court and signed by her son Kecalf Franklin, and her estate attorney, David Bennett, check a box acknowledging the absence of a will.
Madonna's "tribute" started out appropriately enough (albeit with a lot of Madonna in it).
They'll meet at Toronto's Great Hall concert venue at 8 p.m. for a "pay what you can" all-ages event.
"Aretha Louise Franklin changed the course of my life", Madonna told the audience.
And apparently this wasn't the first time that Madonna had been a bit too self-indulgent when giving a tribute to a fallen music star. Perhaps that blame lay exclusively at the feet of MTV. That's right, because Aretha Franklin existed - thank God! "She'll be sorely missed by the family", continued Tim Franklin. Perhaps MTV had reached out to both and neither were available to go forward with the heavy honor.
The "R.E.S.P.E.C.T" singer will be laid to rest on August 31 at Greater Grace Temple in Detroit, Michigan, where several of her family members - including her father, brother, and two sisters - are also buried.
Franklin died at home in Detroit last week.