Google rebrands Indian payments app Tez ahead of global expansion

Google Tez to Now Be Called Google Pay Pre Approved Loans Coming to the Platform

Google claims that over 1.2 million small businesses in India are already using Google Tez

Tez is now being rebranded as Google Pay, bringing it in line with the payment services Google offers in other countries ahead of plans to take the Indian service to new places.

The technology in Google Go works on 2G connections and only uses minimal cellular data.

The speech feature hopes to enhance the browser's convenience - and no doubt, its user base - by reading articles and web pages aloud, using a dedicated algorithm to pick out the most important information on the page.

Google Assistant now supports Marathi language.

The service supports 28 languages, including prominent Indian languages like Hindi, Bengali, Malayalam, Marathi, and Tamil. Our research shows, that 88% of users are more likely to respond to a digital advertisement in their local language as compared to English.

As per the official Google blog, the amount of online content in Indian regional languages account for only 1% of what is available in English. There are also other announcements made on the same stage.

"Voice has been emerging as the preferred mode of use for new internet users".

It's quite clear that the internet ecosystem is concerned with India as it is the next major frontier for major tech companies.

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"...the majority of Internet users today are Indian language users, a number expected to reach 500 million-plus in the next two years".

Google Pay was launched in September 2017.

Google added bill payments to the service a few months after launch, making it easier for Indian customers to recharge their phones, pay broadband and utility bills, and even pay for Uber or Ola via Tez. As per Google, Tez has over 22 million monthly users, and more than 50 million registered users.

Digital lending is also becoming a part of the new Google Pay. The company has partnered with Federal, HDFC, ICICI and Kotak Mahindra banks for this. The app's users can take out a customized loan and get the money deposited directly into their bank account.

Google Home in Hindi Another feat in Google's race to localise for India, the Assistant will now be able to switch between English and Hindi seamlessly.

According to January 2017 Google- KPMG report, India can be expected to have almost 735 Mn Internet users by 2021 and hence Google is trying to undertake projects that help the users. But mostly, the key announcements were centered around Google Search, Google Tez, Google Assistant, vernacular languages and Google Maps.

Google has also announced the next round of its free Wi-Fi project in India.

Sengupta also announced that Google Station is partnering with Andhra Pradesh State FiberNet Limited to bring Google Station to over 12 thousand villages, towns and cities in Andhra Pradesh - potentially 10M people. Sengupta said this is something that came about from the deep partnership they had with banks.

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