Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

Colin Kaepernick's protests against racial injustice have become a bitterly divisive issue amongst NFL fans

Kaepernick fronts Nike’s ‘Just Do It’ ad campaign AFP 3 Sep 2018

"Believe in something, even if it means sacrificing everything".

Darren Rovell of ESPN is reporting that Nike has held Colin Kaepernick under contract this whole time, since they signed him to an endorsement deal at the beginning of the decade.

Gino Fisanotti, Nike's vice-president of brand for North America, told ESPN: "He has leveraged the power of sport to help move the world forward". Kaepernick has remained unsigned since he became a free agent after the 2016 season and now is suing the NFL for collusion between the league and its owners to keep him out of the league. "We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes". Kaepernick at first did not inform anyone of his decision to protest, but after he was spotted seated on the bench during the anthem prior to a 2016 preseason game, he responded that it was a stance he'd taken in order to raise awareness of those issues. Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

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Philippine delegation head Richard Gomez said he is proud of the athletes' performance in the Asian Games. It is underway from August 18 to September 2 in the Indonesian cities of Jakarta and Palembang.

The outlet adds that other athletes featured in the 30th anniversary campaign include LeBron James, Serena Williams, and Odell Beckham Jr., among others.

The new Nike adverts, which were unveiled just days before the kick-off of the 2018 National Football League season, show a portrait of Kaepernick with the slogan: "Believe in something".

The NFL's 2018-19 season begins Thursday, Sept. 6. "Even though he is one of the best Quarterbacks in the league", wrote Ahmadinejad on Twitter on Monday.

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