And specifically the agency announced that it's issuing more than 1,300 warning letters and fines against convenience stores, gas stations and other outlets that the FDA discovered were illegally selling e-cigarettes to kids during an undercover blitz over the summer.
UPI contacted two other manufacturers by phone or email but did not receive replies: Altria's MarkTen XL and Imperial Brands' Blu.
"Nicotine can be harmful to the still-developing brain of an adolescent", said Mitchell Zeller, the Director of the FDA Center for Tobacco Products. The FDA should also be moving to remove all flavored tobacco products from the market - unless a manufacturer shows that they help adults switch completely from cigarettes and do not attract youth - which is clearly not the case for the most popular products now on the market. Officials said 131 of the retailers will have to pay penalties.
When electronic cigarettes hit the market in 2004, they were seen as a positive alternative to tobacco smoking. "It's now clear to me, that in closing the on-ramp to kids, we're going to have to narrow the off-ramp for adults who want to migrate off combustible tobacco and onto e-cigs".
The FDA's regulation of tobacco products has always been marked by twists and turns and years of debate.
The threatened Wednesday to yank flavored e-cigarettes from shelves unless companies find ways to prevent sales to children, saying their use has reached epidemic levels among minors and is an unacceptable trade-off for helping adults wean off regular cigarettes.
"If young adults go online and buy 100 units of a product to sell to teens, that activity ought to be easy for a product manufacturer to identify", said Gottlieb.
The FDA also plans to revisit its policy that extended the dates for manufacturers of certain flavored e-cigarettes to apply for premarket authorization.
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An estimated 10 million people live in areas expected to be placed under a hurricane or storm advisory, according to the U.S. In other words, this hurricane will basically stall - pounding the same parts of the Carolinas over and over again.
Fervent on an "epidemic" surge in teen employ of e-cigarettes, the highest of the US Meals and Drug Administration launched this day a "ancient action" against more than 1,300 stores and five predominant producers for their roles in perpetuating formative years access to the devices in the US.
The latest data, not yet published, show a 75 percent increase in e-cigarette use among high school students this year, compared with 2017.
Altria Group and British American Tobacco have gained the most intraday since 2008, rising as much as 7.7 percent and 6.9 percent, respectively. It issued 12 warning letters to companies it says have deceptive labels on e-liquids. "We can not allow a whole new generation to become addicted to nicotine", he said.
"If they stop them from selling it, it's gonna be a really good thing", said Griselda Navarro, as she picked up her daughter at Burnett Middle School in San Jose.
Gottlieb announced a number of steps the agency planned to take as part of a broader crackdown on the sale and marketing of e-cigarettes to kids.
The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. He also said the agency is "considering the immediate removal ... from the market" of e-cigarette flavorings that cater to underage users.
In a note to clients on Wednesday, Herzog said Juul is most at risk.
Juul CEO Kevin Burns has said restricting flavors "will negatively impact current adult smokers" who want to switch from smoking to vaping.
Gottlieb echoed those concerns, saying he's anxious about the effects of nicotine in e-cigarettes on the developing brain, and that a proportion of teenagers who use the devices will end up on regular cigarettes.