Tom Keys, president of Metro by T-Mobile, said the rebranding is an attempt to separate the old MetroPCS brand-which only offered CDMA service in roughly a dozen USA cities before T-Mobile acquired it in 2013-from the new brand, which piggybacks on T-Mobile's LTE network. With this deal, T-Mobile announced that Metro by T-Mobile will include free Amazon Prime and a subscription to Google One cloud storage and mobile backup.
T-Mobile CEO John Legere teased the Metro by T-Mobile unveil over the weekend on Twitter. T-Mobile is betting that its service hits a sweet spot for cost-conscious users, and it might be on the right track.
At the time, MetroPCS was a CDMA network whose bandwidth was slowly recommissioned to improve T-Mobiles own towers. It goes up to $60 a month with unlimited LTE data and 15 GB of LTE hotspot and at the $60 a month price includes Amazon Prime. T-Mobile says theres a common misconception of prepaid networks in the U.S. market which are synonymous with crappy phones, limited coverage, and bad credit and it hopes that Metro will put these misconceptions to rest.
Metro by T-Mobile starts at $30 a month for 2 GB of LTD data with taxes and fees included. There will be two new options to choose from, with the first starting at $50 per month.
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Do you think you'll give Metro by T-Mobile a shot? He also said the company's dealers likely will appreciate the change because "they get a story that's more transparent to the customer".
Prior to its purchase of MetroPCS, T-Mobile operated the GoSmart prepaid brand, but the company sold that brand and the Walmart Family Mobile brand to TracFone. Video streaming quality is also restricted to 480p, which is annoying in this age of super high resolution phone displays.
You can still opt for limited-data plans at $30 (2GB of LTE data) and $40 (10GB).
Metro claims that customers will save $1,000 annually on its two new plans versus comparable options from AT&T and Verizon.