How do you get millions of people to talk about your movie or TV show with nearly zero promo dollars?
Netflix is anxious about people doing the "Bird Box Challenge" in honor of the popular horror movie it recently debuted. Weeks after Netflix released the film, some people have been taking it upon themselves to try various activities with a blindfold on, not unlike the characters in the movie.
In the movie, directed by Susanne Bier and now streaming on the platform, characters wear blindfolds to protect against an unseen force that seemingly takes over people's vision. With fan communities still making strides in terms of accessibility, a film like Bird Box (and challenges like these) invariably calls attention to the very real challenges facing those truly affected by sightlessness - a good thing to keep sight of as the world of geeky fandom inevitably begins busting out blindfolds at conventions and, yes, Halloween. For example, a video posted on the channel of YouTube creator Morgan Adams, "24 Hour Bird Box Challenge", has accrued more than 1.7 million views since it was posted December 30, while this compilation of #BirdBoxChallenge user-posted videos has almost 350,000 views. They do so by using blindfolds.
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Netflix revealed last week that more than 45 million accounts streamed the psychological horror film starring Sandra Bullock in its first week of release, and the success has spurred some epic memes.
Despite the alarm, there aren't a lot of examples of disastrous Bird Box Challenges.
Here are some of the funniest (and gayest!) memes inspired by the movie.