Individuals angry about Brie Larson's outspoken nature towards social justice and her highly publicized request for a more inclusive press tour flocked to the movie's Rotten Tomatoes page and pummeled it with negative reviews well before the movie's release.
Rotten Tomatoes is making some big changes in order to combat trolls. "We have decided that turning off this feature for now is the best course of action", the release stated.
Along with the troll-fighting updates, Rotten Tomatoes has made layout changes to the site.
The Audience Score takes user reviews, once the movie has been released and generates a percentage of positive reviews (rated 3.5 or higher), which indicates from an audience perspective whether a movie is "Rotten" or "Fresh".
As of yesterday, Rotten Tomatoes will no longer show the "Want to See" percentage score during pre-release. "Black Panther" faced similar problems on Rotten Tomatoes, but it didn't seem to affect the movie's success. In addition to now having no score from audiences before films hit theaters, Rotten Tomatoes is also disabling user comments before the official release date.
What happened: This week Rotten Tomatoes disabled the "Want to See" metric from their website, preventing anticipation reviews ahead of the upcoming "Captain Marvel" movie.
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Don't worry: fans can still leave reviews and comments after release.
"Captain Marvel", starring Brie Larson as the first female lead in a Marvel movie, is expected to generate at least $100 million at the box office over its opening weekend in North America. The site credited an "an uptick in non-constructive input, sometimes bordering on trolling".
However, besides "eliminating confusion", changing the "want to see" score to a raw number emphasizes how many people actually are interested in seeing a film - without shining a spotlight on how many aren't. Fans upset at the trend of trolling a movie's score because of a personal issue a moviegoer has with a movie's message or main actor have been calling for Rotten Tomatoes to make changes for some time now.
In an editorial posted to Rotten Tomatoes' homepage, the website announced that it would "launch the first of several phases of updates that will refresh and modernize our Audience Rating System".
These are just a few of the major changes that Rotten Tomatoes plans to roll out for the audience rating system, which will still be featured prominently - now adjacent - to the critics' Tomatometer Score.
You can read the entire Rotten Tomatoes editorial here.