Apple's upcoming subscriptions bonanza, said to be announced March 25, is expected to include an all-in-one subscription for video content from different sources including its own original productions.
Streaming behemoth Netflix has confirmed it won't be a part of Apple's forthcoming upgraded TV app - just a week shy of the iPhone manufacturer's official announcement.
"We prefer to let our customers watch our content on our service", Hastings told reporters at the company's offices in Hollywood. "We have chosen not to integrate with their service, he said".
According to Recode, Hastings said "Apple's a great company".
Apple has played a neutral role in the fight for eyeballs online, opting to distribute shows, apps and movies from all major companies. These are awesome, large, well-funded companies with very significant efforts. Users can subscribe to any streaming platform they like from within the app.
But, he added, "we will make this a better industry if we have great competitors".
Besides deeper roots, part of what Netflix sees as the strength in Netflix's arsenal is the company's global growth, with programming indigenous to major non-English-speaking markets and demographics as well as Fortress North America. At the end of a year ago Netflix ceased allowing iOS users to subscribe to its service via the Apple App Store, cutting Apple out of its 30% share on subscriptions taken out through its billing feature. The company declined to comment on Hastings's comments.
While the streaming platform will contain many original shows from Apple, the company is also partnering with third-party media houses, especially since at launch, none of the Apple-produced shows will be available.
Takashi Iizuka Confirms The Next Sonic Title Is Already In Development
The series will be directed by Tyson Hesse and Neko Productions, who produced the well-received Sonic Mania Adventures web series. SEGA had plenty to show off at SXSW, which may just be one of the weirdest venues ever for video game news...or the cleverest.