Jordan Peele's Us thrilled at the box office with a whopping $70 million debut.
The only bit of not-great news for Us is the B CinemaScore the movie earned from viewers who saw it this weekend. The film was initially projected by industry experts to bring in closer to $45 million this weekend. It stars Lupita Nyong'o and Winston Duke as a couple forced to fend off blood-thirsty clones while vacationing with their kids. With Brie Larson starring as a former fighter pilot with superpowers, the film has taken in a combined $910 million at home and overseas.
"There's nothing scary about horror for Hollywood", said Paul Dergarabedian, senior media analyst at Comscore. The relatively low cost nearly guarantees a profit for the picture if it hits Box Office Pro's long-range forecast of US$147 million in ticket sales over its domestic run. "Get Out" was also nominated for four Oscars, and Peele won for Best Original Screenplay. According to Variety, Us falls behind Disney's Captain Marvel for the second-best opening weekend so far this year. As for Universal, the studio now has the second, third and fourth biggest openings of the year - with "Us", "How to Train Your Dragon: The Hidden World", and "Glass".
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Joran Peele's latest horror movie, Us, is now tearing up the box-office, and its ambitious, abstract finale has undoubtedly left everyone leaving the cinema a little perplexed.
As of last weekend, year-to-date sales were down 19 per cent from a year earlier, though exhibitors should make up ground with big releases on the horizon, including Dumbo and Avengers: Endgame.
Strong reviews and word of mouth helped propel "Us".